Happiness Travel Research Center(HTRC) has a theme of “What Travel Will Make Human Beings Happy?: Establishment of Future Tourism Ecosystem through Development of Happiness Travel Model“. It is a nationally designated center that receives research fund of an annual average of 200 million won and a total of 1.2 billion won from the Ministry of Education for up to six years(3+3 years).

The research starts with the question “Do people have a happy travel by increasing travel phenomenon?”. HTRC focuses on building a sustainable tourism industry ecosystem by analyzing the phenomenon and the concept of happiness and establishing a conceptual model. HTRC proposes convergent and interdisciplinary approaches to develop a theoretical model and the concept of travel contentment, by studying the phenomenon and essence of travel happiness.

Organized various experts in HTRC will conduct multidisciplinary approach such as application tracking investigation analysis, clinical trial surveys. Moreover, qualitative research and quantitative research will be conducted to develop policy systems for generalization. Furthermore, HTRC will be a leading ‘International Happiness Travel Research Center’ by contributing the establishment of sustainable travel industry ecosystem and extending achievements through conducting cooperative research projects, holding academic seminars.