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Institute Information

Director of committee

HomeInstitute InformationDirector of committee
Lee, Hoon
  • Hanyang University
  • Director of Tourism Research Institute (Director of Happiness Travel Research Center (HTRC))
  • Research Interests : Sustainable tourism/Eventㆍfestival, Alternative Tourism/Cultural Tourism/Leisure
  • Contact : 02-2220-0863
  • E-mail : hoon2@hanyang.ac.kr
Education
1997.08 - Ph.D. Leisure StudiesㆍTourism, Pennsylvania State Univ. USA
2008.08 - Visiting Scholar, George Mason Univ. USA
1992.08 -  M.S. School of Tourism, Hanyang University, Seoul, Korea
1989.02 -  B.S. School of Tourism, Hanyang University, Seoul, Korea
 
Social Activities
2023 ~ Present - National Maritime Museum of Korea Non-Executive Director
2023 ~ Present - Ministry of Land, Infrastructure and Transport Policy Commission Commissioner
2023 ~ Present - Cultural Heritage Administration Heritage Commissioner
2022 ~ Present - Seoul Metropolitan Fair Tourism Comittee Chair
2022 ~ Present - Commissioner of Tourism Technology Research and Development Review Commission of Ministry of Culture, Sports and Tourism
2021 ~ 2023 - President of the Tourism Sciences Society of Korea
2021.01 ~ Present - Dean of Graduate School of International Tourism, Hanyang Univ.
2017.01 ~ 2022 - Committee President of Tourism Industry Forum
2006.08 ~ 2007 - Ministry of Culture, Sports and Tourism Policy Advisory Committee
2015.03 ~ 2023 - Ministry of Oceans and Fisheries Policy Advisory Committee 
2005.02 ~ Present - Seoul Tourism Policy Advisory Committee
2020.08 ~ Present - Ministry of Foreign Affairs Policy Advisory Committee
2017.08 ~ 2017 - Committee President, Korea-Japan Cultural and Human Exchange Promotion TF Research Project(Ministry of Foreign Affairs)
2018 ~ 2021 - Director of Seoul Tourism Organization
2019 ~ 2020 -  Director of The Korean Cultural & Arts Centers Association
2013 ~ 2019 - General Director of Uijengbu Music Theatre Festival
Awards & Honors
1999, 2000, 2012, 2016, 2017, 2018, 2020, 2021, 2024 - Best Paper Awards, The Tourism Sciences Society of Korea
2019 - Distinguished Paper Award. BITE 2019 International Conference, Japan
2007 - Best Professor Award. Hanyang University
2004 - Ministry of Culture, Sports, and Tourism Minister's Commendation, Ministry of Culture, Sports and Tourism
2020 - Best Research Award. Ministry of Education
2017 - Mayor of Seoul’s Commendation, Seoul Metropolitan Government
2012 - An Exemplary Social Science Research in a Decade, National Research Foundation of Korea
2012 & 2017 - Korea Tourism Organization's Testimonial, Korea Tourism Organization
2008 & 2012 - A Future Leader for South Korea, Sisa Journal (The Magazine)
2004 - Best Paper Award, The Korea Academic Society of Tourism and Leisure
Publications and research (252 academic publications and presentations, 109 academic research projects)

Lee, H.(2006). The structure system model of lived festival experience. Journal of Tourism Studies, 30(1), 29-46.

Hwang, H. J., & Lee, H.(2013). The construct of the fairness-oriented tourism and its implications, by taking a view of the theory of justice. Journal of   Tourism Studies, 37(5), 71-92.

Lee, H., & Lee, H.(2018). The relationship between restorative environment and self-determined motivation in an outdoor recreation context. Journal of Tourism Studies, 42(6), 233-252.

Kim, S., Hwang, H., & Lee, H.(2018). A phenomenological study on experiences of social network(SNS) leisure activity. Journal of Tourism Studies, 42(3), 11-31.

Kim, J., & Lee, H.(2017). An analysis of social interaction between disabled people and volunteers based on tourism. Journal of Tourism Studies, 41(3), 219-245. 

Kwon, J. W., & Lee, H.(2016). How does Tourists’ happiness be sustained?: The meanings of travel from the viewpoint of hedonic adaptation. Journal of Tourism Studies, 40(5), 165-182.

Choi, I. S., & Lee, H.(2014). What makes recreationist to continue to participate an adventure recreation?. Journal of Tourism Studies, 38(6), 143-166.

Lee, Y., & Lee, H.(2007). The Typology of consume-behavior of lived festival experience on a performing art festival. Journal of Tourism Studies, 31(3), 245-267.

Choi, Y. H., & Lee, H.(2006). Perceptions and cluster characteristics of residents based on distance effects and social representation theory. Journal of Tourism Studies, 30(2), 161-180.

Lee, H. & Greafe, A. R. (2003). Crowding at an arts festival: extending crowding models to the frontcountry, Tourism Management, 24(1), 1-11.

Lyu, S. O., Oh, C. O., & Lee, H.(2013). The influence of extraversion on leisure constraints negotiation process, Journal of Leisure Research, 45(2), 233-252.

Lyu, S. O., & Lee, H.(2013). Market Segmentation of Golf Event. Spectators using leisure benefits. Journal of Travel & Tourism Marketing, 30(3), 186-200.

Hakeem, AE. & Lee, H. (2018). Understanding muslim visitors’ attitudes towards Korean street food. International Journal of Tourism Sciences, 18(3),  215-235.

Shin, H., Lee, H., Perdue, R. R. (2018). The congruity effects of commercial brand sponsorship in a regional event. Tourism Management, 67, August. 168-179.

Ministry of Oceans and Fisheries. (2023). Creating a Marine Leisure Tourism Complex City. Ministry of Oceans and Fisheries. (Principal)

Korea Tourism Organization. (2022). Glocal tourism product development project monitoring and development plan. Korea Tourism Organization. (Principal)

National Research Foundation of Korea. (2020). What trip will make human beings happy?. National Research Foundation of Korea. (Principal)

Korea Cultural Heritage Foundation. (2021). Mid- to long-term roadmap for the 2021 Royal Culture Festival. Korea Cultural Heritage Foundation. (Co)

aekje Cultural Heritage Foundation. (2020). 2021 Daebaekjejeon Basic Plan Establishment and Feasibility Study. Baekje Cultural Heritage Foundation. (Principal)

Seoul Metropolitan. (2020). Survey on tourism activities for the underprivileged. Seoul Metropolitan. (Co)

Korea Tourism Organization. (2018). Glocal tourism product development project monitoring and development plan. Korea Tourism Organization. (Principal)

Gyeonggi Tourism Organization. (2019). Gyeonggi Tourism Comprehensive Roadmap Without Thresholds. Gyeonggi Tourism Organization. (Principal)